As electric vehicles become more common, National Grid launched its EV Charge Smart program to help drivers save money by charging during off-peak hours. We created a friendly, easy-to-follow explainer video that highlights how the program works and why it benefits participants. Using National Grid’s familiar brand style, along with relatable stock footage and simple app demonstrations, we made the story clear and engaging. We also produced :30 and :15 versions to share across digital and social platforms.

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